Midwest Veraison by Dileep Gangolli

What's in a Wine Label?

As a wine distributor, I am always looking at wine labels to understand how they help in positioning the product they are trying to sell and the target market they are trying to appeal to. After all, unless they are at a wine tasting, most customers will not have the luxury of trying the wine before purchasing it. So the label is perhaps the most important element of a successful initial sale to a potential customer. In designing our private label brand FORTY WINKS, we wanted something that was clean, visually simple, and that had an appeal to people new to drinking wines. No Chateau this or that, no coat of arms, and certainly no fancy fonts that hinted of dinner parties in far off castles

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WINDY CITY

TOUR COMPANY

CHICAGO'S WINE and BEER TOUR EXPERTS

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